July 18, 2013 - YouVersion, the mobile app which
crossed the 100 million download mark, has made the Bible available in
more than 500 different versions and 300 languages, but it also features
many devotional reading plans, including most recently Billy Graham's
366-day plan, "Day by Day."
"Billy Graham is one of the most trusted, well-known Christian leaders of our time."
—YouVersion's Adam Bouse
Billy Graham is no stranger to the latest technology.
As
one of the first to leverage radio and television to spread the Gospel
message around the globe, Mr. Graham was somewhat of a technological
trailblazer.
So it only makes sense that his devotions are now available on the most widely distributed biblical mobile application —
YouVersion.
“My
grandfather has always been on the cutting edge when it comes to
technology,” said Will Graham, grandson of Billy Graham and associate
evangelist and vice president of the Billy Graham Evangelistic
Association. “He pioneered the use of radio, television and motion
pictures in evangelism, and we are seeing a tremendous impact today
through the Internet and reaching people on mobile devices.”
Mr. Graham’s one-year reading plan from his popular devotion Day by Day is now available on YouVersion, which celebrated 100 million downloads on July 7.
Thousands across the world have been engaging in Mr. Graham’s devotional content for years on
the free BGEA app, where in addition to devotion content you’ll find Billy Graham sermons, television specials and classic
Hour of Decision programs.
Making it available on YouVersion opens up an entirely new audience of believers eager to engage in God’s Word.
“We
hope making this content available via YouVersion will help people
around the world grow closer in their relationship with God,” Will
Graham said.
Adam Bouse, one of the team leaders at YouVersion, is excited about adding Day by Day to its reading plan lineup, which includes Focus on the Family, John Piper, James McDonald and Our Daily Bread, among others.
“Billy
Graham is one of the most trusted, well-known Christian leaders of our
time,” Bouse said. “The teaching and wisdom that Billy Graham brings to
the table will help people connect with Scripture and become a daily
habit. We don’t want people just to read the Bible on Sunday.”
‘A Legend’
Engagement in Scripture has always been a big deal at YouVersion, the ministry founded by
LifeChurch.tv.
And in a recent survey, YouVersion found that 77 percent of its users
report they read the Bible more frequently because they have it on their
mobile devices.
“Our
goal is for people to engage in God’s Word,” said Lori Bailey, director
of communications at LifeChurch.tv. “And Billy Graham is a legend. To be
able to offer his content to people in a digital format is thrilling.
We definitely see people responding in a big way.”
Bouse
estimates between 40,000-50,000 people initially signing up for Billy
Graham’s reading plan, and within a year’s time he could see more than
100,000 engaging with Day by Day.
“When
people come to the Bible, they have questions, how do they read it, how
do they apply it to my life,” Bouse said. “We know that trusted leaders
help people engage in the Bible.”
Bailey
thinks the Billy Graham devotional may “stretch our demographics a
bit,” while also “introducing this content to a new generation.”
“With a household name like Billy Graham, there’s not too much doubt there will be many subscribers,” she said.
‘Last-Ditch Effort’
The
YouVersion app
also celebrated its five-year anniversary on July 10. But as Bailey,
Bouse and others at YouVersion will attest, the fact that they’re even
around in 2013 is a testament to God’s sovereignty.
And
the fact that every second 66,000 users are using YouVersion and that
you can find more than 500 versions and 300 languages on the mobile
site, is beyond its wildest dreams.
“It’s
pretty easy to step back and say God is clearly doing something
special,” said Bouse, who joined the team about three years ago when
itsnumbers were hovering around 8 million users. “We don’t want to take
any credit for it. In an instant, God could take it and move it
somewhere else.”
Bailey couldn’t agree more.
“The
easy answer is it’s because God’s behind it, but it’s true,” said
Bailey about the app that was launched as one of about 200 free apps
when Apple opened its iTunes store in 2008. “Being first probably
helped. But we were in a unique situation to give it a try because we
had already created an online Bible.”
But
like many success stories, YouVersion had a rocky start. Things were so
bleak in the early days, according to Bailey, “We were just a couple
weeks from turning the YouVersion website off.”
Launched
as a traditional website, YouVersion began in 2007 and by early 2008,
the traffic numbers had only climbed to the 20,000 range for the first
year, far below projections.
“(The
leaders) were in a big room, with all these Post-its on the wall,”
Bailey said. “And they decided to try this one last-ditch effort.”
Most
everyone in the room was on their Blackberry phones at the time and
they decided to try out a mobile version. And then the game-changer
happened in March, when Apple announced it was opening an iTunes store.
Although nobody realized the possible impact.
“We had a young 19-year-old kid who loved Apple and jumped in and did it as sort of a side project,” Bailey said.
LifeChurch.tv’s
innovation pastor and YouVersion’s founder, Bobby Gruenewald set a
lofty goal at the time of 80,000 downloads from iTunes over the first
six months.
“It hit 80,000 installs in the first weekend,” Bailey said.
By
May of 2012, YouVersion hit 50 million installs and just 14 months
later — at precisely 3:46 p.m. on July 7 — it celebrated the 100
millionth download.
“People
are reading the Bible in the car, waiting to pick up the kids, at line
in the grocery store, while they’re at the airport,” Bouse said. “We
hear stories about people all the time, people who have tried for years
to read the Bible all the way through in a year, who are finally doing
it.”
Big Year for Billy Graham
The
YouVersion announcement comes at a significant time in Mr. Graham’s
ministry. He is praying and preparing for the biggest North America
evangelism outreach,
My Hope with Billy Graham, which culminates in November in both the United States and Canada.
More than
16,000 churches have registered to participate in
My Hope America, which also includes an Oct. 15 release of his newest book,
The Reason for My Hope: Salvation.
At
the same time, Capitol Christian Group will release a music project
entitled My Hope: Songs Inspired by the Message and Mission of Billy
Graham. Among the Platinum- and Gold-selling artists on the CD are
Newsboys, Michael W. Smith, Matthew West, Israel Houghton, Lacey Sturm,
Kari Jobe, Darlene Zschech, Nicole Nordeman, Amy Grant and Vince Gill.